Joseph Cassell began his career behind the scenes in the recording industry as an A&R director and producer in Nashville. He soon began styling his own artists for press, album packaging and videos. After 12 years in the music business, Joseph began to exclusively provide styling services to celebrities, record labels and ad agencies.

For over a decade, Joseph has had the distinct privilege of collaborating with Taylor Swift on a range of projects, from character-driven looks for videos to glamorous red carpet moments. Joseph’s celebrity clients have also included Kerry Washington, Lydia Hearst, Olivia Holt and Maren Morris. He has also designed for film and television, and worked on iconic campaigns for Neutrogena, Keds and Coca-Cola.

Joseph sees collaboration with clients, designers and his team as the key to his success.

He lives in Los Angeles.