Joy Adenuga is a London based celebrity makeup artist, beauty educator, and entrepreneur, widely recognized for her expertise in creating flawless, skin focused makeup across all skin tones, particularly deeper complexions.

She has over 16 years of experience in the industry and has worked with a range of high-profile clients across film, television, fashion, and red carpet - Pink Pantheress, Cynthia Erivo, Naomi Campbell etc. Her work has been seen on platforms such as Netflix productions, editorial campaigns, and major beauty brand collaborations.

Joy is also the founder of ByJoyAdenuga, a professional makeup brush brand she designed herself. The range is known for its vegan, cruelty free, high performance brushes created with both artists and everyday users in mind, focusing on ease of use, versatility, and a seamless finish.

Alongside her artistry and product line, she is an educator and speaker within the beauty industry, often hosting masterclasses, judging beauty awards, and sharing her expertise on complexion work, camera ready makeup, and inclusive beauty techniques.